Elin Case Study
Elin
Skincare Product Branding / Promotion
Developed the brand identity for Elin, a skincare brand inspired by camellia flowers, with a modern and approachable aesthetic aimed at a young audience.
The project included designing the logo, selecting typography and color palettes, and creating cohesive visual assets such as posters, banners, social media posts, and a promotional video. The result reflects Elin’s gentle, natural, and contemporary approach, bringing the brand to life across multiple platforms.
Project Period
4 weeks
Role
Graphic Designer / Motion Designer
Tools
After Effects / Illustrator / Photoshop
Challenges
Differentiating Elin from the numerous skincare brands on the market while creating a brand identity that is both unique and clean, appealing to a young audience.
Solution
By establishing a strong narrative and cohesive visual concept, and clearly defining the target audience, I built the foundation for a clean, distinctive identity.
Result
Delivered a cohesive, modern brand identity that stands out in the skincare market and connects with a young audience.
Learnings
1.
Developed the ability to design cohesive logo and packaging systems that maintain a refined and consistent brand identity.
2.
Strengthened skills in creating realistic and visually compelling posters through effective color adjustment, lighting, and shadow techniques.
Video Producton
Successfully created a product advertisement video that communicates the brand story while effectively promoting the product and maintaining a strong, consistent brand identity.
