Case Study:

Zima

Beverage rebranding / Package design

Rebranded the alcoholic beverage brand Zima, developing a new bottle design, packaging concept, and expanded flavor variations.

Produced a short commercial to highlight the new bottle design, packaging, and flavor variations. Also developed a marketing-focused website for the brand.

Project Period

12 weeks

Role

Front-End Developer / Graphic Designer / Motion Designer

Tools

After Effects / Illustrator / Photoshop / Visual Studio Code

*This work is a student project created for educational purposes only. All trademarks, logos, and brand assets are the property of their respective owners.

Challenges

Redesigned Zima with a unique visual direction that differs from the original identity, creating packaging that is both impactful and visually appealing with a modern, cool aesthetic.

Solution

Researched the meaning of “Zima” (winter) and developed a logo concept using a snowflake as a symbolic connection between the name and identity. Focused on a simple form to achieve a cool and aesthetic visual style.

Result

Developed a complete brand guideline for the new Zima identity, including posters for the redesigned product and flavor variations. Proposed marketing campaign ideas and created a website featuring core information and a promotional video.